An interview, curated by Claudio Moltani, chief in editor at Design Diffusion World, focused on how the collection took life and on our vision for the future. In just one year the handcrafted furniture series has won three international awards and quickly became an Italian icon.
“After the awards, there is the market. How do you intend to confront it?”
“We are convinced that the future belongs to the materials and to the know-how; only impeccable products with high added value will find a forward-thinking market and avoid unnecessary price wars.”
Read the full interview on the latest issue of DDbagno, on pages 60 to 64. Also available in digital version on designdiffusion.com.